573-547-3358

PINNACLE RESEARCH GROUP

A think-tank of highly educated, intelligent, forward-thinking professionals (psychologists, sociologists, researchers and marketers) who combine psychological insight/theories with real world experience and knowledge to take your research efforts to a new level. Our unique approach provides thorough exploration of motivations, behavior and perceptions of your target audience. We are passionately committed to research and to you.

Learn MoreContact Us

PINNACLE RESEARCH GROUP

A think-tank of highly educated, intelligent, forward-thinking professionals (psychologists, sociologists, researchers and marketers) who combine psychological insight/theories with real world experience and knowledge to take your research efforts to a new level. Our unique approach provides thorough exploration of motivations, behavior and perceptions of your target audience. We are passionately committed to research and to you.

Learn MoreContact Us

ABOUT US

20 Year History

Our clients rely on our world-class expertise in the healthcare industry. The Pinnacle Research Group multi-disciplinary team brings decades of experience in pharmaceutical and healthcare research. We have a deep understanding of numerous therapeutic areas and product lifecycle stages. From clinical trials to launch and through to product maturity, in a competitive space or in rare diseases, we understand the challenges of the pharmaceutical marketplace.

We have conducted studies for nearly every major pharmaceutical player and have interviewed thousands of doctors, nurses, pharmacists, hospital executives, payers, caregivers, patients and thought leaders.

Our ability to engage physicians and have them fully participate in the interview is unrivaled. With patients, our sensitivity and empathy helps them feel comfortable and open up. It is these skills that allow us to provide greater depth of insight in meeting and exceeding your objectives.

+75
Therapeutic areas studied
+5000
KOLs & HCPs interviewed
+4000
Patient sessions
+90
Therapies/Devices evaluated
Our History
20 Years in Business
Decades long client relationships
85% return clients
Thousands of projects

ALL ABOUT MOTIVATION

We possess a unique expertise at digging deep below the surface to explore underlying attitudes and how these impact behavior. We will take you far beyond your current level of understanding of customers to the place pure insight resides.

The human mind functions on a conscious and unconscious level.

Our rational thoughts are subject to our unconscious mind whether we like it or not. We are often unaware of the perceptions and thoughts floating in our unconscious but as psychological researchers, we know how to uncover and understand them.

It is human nature to rationalize behavior or struggle to find the words to describe connections and associations. So often we don’t even know why we do what we do. Our intuitive probing avoids and overcomes rational roadblocks.

OUR METHODOLOGICAL TOOLS

All of our methodologies provide a depth of insight that can only be achieved with psychologically-oriented research and psychologically-trained researchers. In order to provide our clients with a rich, dynamic understanding of your marketplace, we custom design your study with the best blend of the methodological tools available.

Depth Interviews

Our core methodology is the in-depth interview in all its permutations: the dyad, triad, friend interview, mother/child, couple, family, etc.

Our interviews provide a thorough understanding of attitudes and behavior. Our depth interviews are psychoanalysis in action where respondents gain insight into their own behavior as we go through the interview. Starting broadly and continually working toward the specific, we accompany your target audience down the path toward deeper feelings and emotions than are ever achieved with traditional research.

Focus Groups

We provide genuine focus group sessions with interaction among the participants and not sterile questioning of one participant at a time while others sit passively and watch. Whether we are sitting in the same physical space or sharing screen time in an on-line discussion or bulletin board, our approach delivers unique understanding. Always thinking how to innovate, we have combined unique audiences in our focus groups such as patients and physicians, parents and teens or pharmacists and physicians to maximize the deep insights to be gained.

Projective Techniques

We frequently supplement the learnings from our qualitative probing with projective techniques. These techniques never replace solid, intuitive probing. Instead, they enhance the clarity and vibrancy of the findings. These techniques may be assignments that respondents prepare ahead of time such as diaries or collages. They could also take the form of exercises that we conduct during the course of the interview, such as mood boards or psychological drawings to tap into the unconscious mind.


Contact Us

Located in Suburban St. Louis

Info@PinnacleResearchGroup.com

573.547.3358

Or Call Tanya Directly at

573.513.0161

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